AudioQuest has been the largest cable supplier to the high-end specialist market for many years. AudioQuest is sold in several hundred outlets in the US and in over sixty countries. This success has been possible despite insistence that the foundation of the company, and the foundation of AudioQuest marketing, must be the performance of the product. In the audio world, many professionals have learned that it is not always convenient to listen to the products they sell … they might learn something they don’t want to know! This is the challenge of basing the existence of AudioQuest on the performance of the product.